Gestalt is the idea that the sum of parts is different to the individual constituent artefacts
- Figure & ground, figure is the perceived object, ground is everything else. Adds depth to an image
- Similarity, elements with similar attributes are seen to be more connected than those that are dissimilar
- Proximity, elements closer together are more connected than those which are far apart
- Continuation, objects aligned in compositions are perceived to be connected. Also leads our eyes and directs focus
- Closure: hypersensitive agency detectors, our brains like filling in blanks and creating noticeable objects. We can see segmented images instead as a whole