A persons affective style is their usual happiness level.

A persons tendencies to experience positive and negative emotions are due to the strength of their left and right frontal cortexes.

People with more of a kind of brainwave from their left side reported feeling more happiness and less fear, anxiety and shame.

The left are less likely to be depressed and recover quicker from negative experiences

This happens as early as infancy

Kids on the right are more likely to be fearful about dating and social activities, and more likely to need psychotherapy. They will struggle all their lives to weaken the grip of their withdrawal system.

(The right is a withdrawal system, and the left an approach system.)

Affective styles are negative or positive

Define affect

Changing Attitudes

• Attitudes can be changed
• When you join a group you could adopt the dominant attitudes of that group (social comparison)
• Making yourself acceptable to that group by holding similar attitudes
• Persuasion also changes attitudes- advertising on TV, billboards, websites, messages, politics